What are your social media goals for 2016?

It’s 2016. 

Have you even thought about your social media goals for 2016?

Do you even have a social media calendar for 2016?

Here are 5 tips to get you on track for 2016.

Make sure your social media calendar is in place for 2016

This will help you post content that is already in place and you can structure your posts to your correct target market.  Take note of which posts are your most popular.  Remember that for future posts.

What social media networks should you be on?

Be sure to be on the big networks like Twitter, Facebook, Instagram, YouTube and Pinterest.  Also take a look at other networks like SnapChat and Periscope.  There’s always new one’s popping up and there are also networks that close down as well.

Who will do your posting for you?

Are you a small business? Is it just you or are you going to appoint someone to do the posting for you.  Do they know the rules? Will they know how to handle daily tasks? This is where training comes in. 

Learn how to handle a social media crisis

Keep a note of what happens on social media and learn from the experts.  We’ve all had one or other social media crisis to deal with.  Learn from them so that you can go into the future calmly.

Keep track of your followers

At the end of the day if you are a brand it is all about growing the brand and growing the brand popularity so keep a handle on how many followers you have, see which are your most popular posts and which are your worst post.  Learn from that as you go further into 2016.

Article by Fred Felton

Twitter @fredfelton