Wednesday, May 8, 2013
Greetings dear readers.
Over the last few weeks I have been at quite a few conferences and next week
I will be at two as well. At conferences they normally use hashtags to
create awareness of the conference and brand.
Hashtags are those words with # in front of them. This is done to help with
search and to help it trend on places like Twitter. Have a look at the top
Trending topics on Twitter and you will get the idea.
Now there is a right way and a wrong way to use the #hashtag
Here are 5 tips on how to use the #hashtag
1. Choose a unique hashtag
When you choose a hashtag for your event choose one that is unique and make it your own.
Something that represents your brand or conference.
An interesting one in South Africa right now is #TBD2013
2. Avoid making it too long
Nobody likes using a long hashtag. Why? Well it takes far too long to type out
3. Consider where you are having the event
If you are having an event in a specific city maybe add the name of the city to your hashtag.
4. Listen to how it sounds
Once you have a hashtag play around with it, listen to it, ask people to say it, what sounds good,
what sounds catchy. Once you find it that is your hashtag.
5. Try not to confuse the issue
Now once you have a hashtag make sure to announce it. So on Twitter you might want to send
a tweet out saying the official hashtag for our campaign is #xyzbrandevent
Make sure you do not change it. Try not to play around with it. Stick to it. Remind people as well in all your press releases what the hashtag is.
Well that should help you on your way for to finding the perfect hashtag for your brand or event.
Yours in social
Digital & Social Media Strategist & Keynote Speaker
A Digital Media Agency
email - firstname.lastname@example.org
Twitter - @fredfelton