Wednesday, March 13, 2013

5 Social Media Strategy Tips For Your Company and Brand

Greetings Dear Readers

This week I am looking at Social Media Strategy.

Do you have a social media strategy for your company or brand?

Here are 5 tips to help with that:

Where do you want to be?

Think this through carefully.
Here are some places you can be:  Twitter, Facebook, Pinterest, YouTube, LinkedIn
The choice is yours.  Now perhaps you only want to be on one or perhaps you want a mix of
the social networks.

If you are a personal trainer you might like Twitter.
If you are a music band you might like Facebook and YouTube.
Do you have beautiful pictures to share?  Then perhaps it is Pinterest.
Are you more business inclined, then have a look at LinkedIn.

How much time do you have to do this?

If you are a one man band you might like Twitter with it's instantaneous impact.  You can keep
track of your tweets and look for opportunities in a fast, snappy way.

Who will do this for you?

Will you do it yourself?  Appoint someone to do it?  Hire an agency?
Perhaps you should have a social media manager or agency do your social media for you.
These are some of the decisions you have to take.

Think through what you post!

Avoid just posting without any strategy.  When you start out, first have a look at companies
that are doing it right.  What are they doing right?  How are they doing it?  What is working for them?
Learn from all of this when you start to post.

Listen and Reply.

One of the most important things to do is to listen to what your clients and prospective clients do and say.
What are they posting on your wall?  How are they commenting?
Most importantly remember to reply and remember to reply promptly.

These are just some tips to help you along the social media highway.

If you would like help with your social media strategy for your company or brand
email Falconscove on to find out more.

Yours in social

Fred Felton
Digital & Social Media Strategist
A Digital Media Agency