Tuesday, August 28, 2018

Food Photography Tips

Street food photography can be a challenging project. Here are some great tips courtesy of London based food blogger Mike Tsang. 

Image: Mike Tsang

He likes to use the Canon EOS M5 he also suggests if you are an amateur photographer take a look at the Canon EOS 2000D.
It’s great for food photography and the auto functions are perfect for capturing that delicious sizzling burger.

When you are confident with your shooting start using manual mode and adjust aperture, shutter speed and ISO to the specific shot and conditions. With time you will get some great shots out of your equipment.

Here are some great tips from Mike on how to shoot street food photography:

Apply the basics of food styling         

‘Whether you are taking pictures of the street food from above or from the side, there is much one can do to improve the styling.
Evenly distribute and fill empty spaces with plates, side dishes, glasses and cutlery in a way that frames the food you want in shot. If eating from a small table, distribute the food and drink evenly to ensure you capture everything in shot using the Canon EOS 2000D and experiment by adding a little motion to the image. Pouring sauce onto the food is another creative way of filling the frame.’

Fried chicken tacos at Pergola, Paddington, London.

Apply a little creativity

‘If you want your photos to stand out on Instagram it’s important to think creatively about how you showcase the items you photograph. You shouldn’t be afraid to have a little fun and try something different to encourage the viewer to ask “how did they do that?”
By setting your Canon EOS 2000D camera to a very wide aperture f/ 1.4, adjusting the ISO sensitivity to 200 and shaking the cup, you can capture drops of melting ice falling off your frozen tea!’

Yifang Fruit Tea, London

Shoot from the side with no angle

‘Everyday street food such as hamburgers, kebabs and sandwiches can come in different heights and layers and are better captured close-up and from the side. For this photograph consider using a 35mm lens setting with an aperture of 1.4, then position the camera at the same height and as close to the food as the focus will allow. This will result in an impressive picture that highlights the food’s intricacy and deliciousness in stunning detail.’

Black Bear Burger, Hawker Union, London

All images were taken with the Canon EOS M5 using the Canon EF 35mm f/1.4L II USM. Mike Tsang also uses the Canon EOS 2000D for capturing street food photography.
Images and tips courtesy of Mike Tsang and Canon.

Hopefully these tips will help you with your food photography. I would love to see your food photography so comment below or tweet me with your latest food shots.

This edition by Fred Felton | Twitter @fredfelton 

Thursday, January 4, 2018

Your Social Media Goals For 2018

A new year brings with it new goals.

In the world of social media that is constantly changing it is time to reflect on your best goals for the year to make sure this year is your best yet in the land of social media.

Here are 5 easy goals to get you started for the year:

Be Careful What You Put Out There
Last year we saw some awful social media fails resulting in backlashes, people getting fired, people resigning, people losing everything all because they posted the wrong thing.  So be careful what you put out there. Once it is out there, it is out there and people will be quick to screen capture it and share it with their followers. It escalates when celebrities with millions of followers start sharing it as well. So think it through before you hit enter.

How Many Hashtags Are Enough?
Unless you are on Instagram where the hashtag is king you don’t really need to post something with close to 100 hashtags.  Just 2 or 3 are perfectly acceptable. 

What’s Your Story?
Many social media networks like Facebook, Instagram and Twitter have added in their own version of a story section which enables users to post a story into their updates. So take full advantage of it and share a day in your life in pictures or updates.

Upload That Video
YouTube videos get more and more popular daily. Do you have an idea for a great video? Well shoot it and upload it.  Share it with your friends and family. Who knows you might just get a million views and build your brand out of nothing.

Help Others Out
No matter what it is be it a great job opportunity you saw or funding grants for students, help others out by sharing the news. Who knows you might just get someone a job and help them on their way to a wonderful 2018.

Fred Felton | Social Media Consultant & Keynote Speaker | Twitter @fredfelton