Thursday, August 18, 2011

10 Tips On Social Media Marketing For An Event

Hi Readers

This week was an interesting one in my life and I shall remember it for a very long time to come.
My Company was asked to help the Durban Chamber Of Commerce with Social Media Marketing
For Their Event At The Elangeni Hotel.  It felt a bit like it must have felt for the people who invented the wheel.     There I was sitting with @NazareenE and @immedia tweeting away and sending off status updates for the event featuring Alec Hogg.  Questions were even asked from Cape Town and the event created much interest in the Durban Chamber.  I think the CEO has to be thanked for embracing social media into the Chamber.  A truly wonderful initiative for them.  While I was there I came up with some tips that anybody
or any company can use to market a event using Social Media.  So here are 10 tips
courtesy of Falcon's Cove:

1.  Setup a invite or event on Facebook, Linkedin and Twitvite

A good way to start is to make an event on Facebook, Linkedin and Twitvite and many other social media sites.  The aim is to create awareness for your event or brand launch.

2. Check in using FourSquare

A great tool to use is FourSquare and you can check in at the event to create awareness of where you are, if you are a whole bunch of people encourage all of them to check in at the event.

3.  Use a # hashtag

A good tip is to also use a hashtag to create awareness of the event the one we used was #alechoggDC
you can use one for your brand or event as well so whenever you tweet include that hashtag.

4.  Twitpic or Locerz 

Use some sort of photo uploading site like twitpic or Lockerz to upload pics from the event to make
it a interactive, visual event.  People love seeing what is happening at a event.

5. Tweet valuable insights 

If you are at a talk Tweet some valuable tips that the speaker says and don't forget to credit them or
use the hashtag.   Add your own comment as well.

6.  Meet people at the event

Go around the room and interact with people and introduce yourself and Tweet about who you meet and where they are from.

7.  Connect Linkedin

Connect your Linkedin account to your Twtter account so your tweets can be seen on Linkedin also.

8.  Connect Facebook

Connect your Tweets to Facebook using a mobile tool like UberSocial.   Therefore your Facebook
Fans can also see what is happening.

9.  Use Twitvid and YouTube

You can also use your mobiles camera to take videos and upload to Twitvid and YouTube to create
further awareness.

10.  Write a blog about it 

To create event further awareness you can even write a blog entry about it using Blogger or Posterous or Wordpress and just email your blog entry as you write at the event.

Fly high, Fly free

Fred Felton
Speaker - Social Media Consultant
Falcon's Cove Consulting - The Digital Media Agency
'Social Media Is Our Biz'
cell: 076-977-5788

call or email to book Fred for a talk, workshop or seminar on Social Media


  1. Thank you Fred for these practical, user friendly tips.

  2. You are most welcome, glad you enjoyed them ;)