You
see people online every day, walking down the street, on public transport and
yes even in the office.
Most
of these people are checking their Twitter stream or updating Facebook or
posting pictures on Instagram.
So
just why does your company need a social media policy? Social Media has taken the world by storm and
just about everyone in your office is probably sending out a tweet as you are
reading this article.
What’s
in the tweet they sent out? Do you know?
Do you care? Some of them might be taking a picture of their friends in the
office and perhaps a few business documents might be in the shot but who cares
about that right? Perhaps those
documents have confidential details of a huge business deal between your
company and another company.
Perhaps
someone from another company sees that picture on Instagram and decides to
offer the other company a better deal and just like that you lose $1 billion
dollars.
What
you see there is a worst case scenario and it has already happened to some
companies. How can your company protect
itself? This is why you need a simple
social media policy drawn up. Each staff member should get a copy and read it
and sign it when they join your company.
So
what should your social media policy contain?
At the very least it should cover the basics like:
·
What
can a staff member post on social media while they are at the office
·
What
are staff members allowed to post and what are they not allowed to post
·
If
a staff member uses the social media account of the company what are they
allowed to post
·
What
images are staff members allowed to put out there
·
What
blog posts are staff members allowed to write
·
What
can staff members post and what can’t they post in their profile
·
Remember
that a staff member represents your company and the brand so remind them of
that before they post on social media
·
Have
a disclaimer that protects your company from what people post on your social
media pages
For
a more detailed social media policy do not hesitate to contact Falconscove to
set up an appointment to discuss your needs.
Fred
Felton - Falconscove
