Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, April 4, 2013

10 Funny Memes To Make You Smile


Heard about the Meme?

That funny picture that has sarcastic text added to it.  Well it has taken the internet
by storm and you can normally find it on social media sites.  Some of them can
even go viral if enough people share them.

Here are 10 to make you smile:

The Brace Yourself Meme


The Unimpressed Astronaut Meme



The Condescending Wonka Meme


The Gordon Ramsay Meme 



The Grumpy Cat 


The Inception Meme


The Joker Meme


The Matrix Meme


The Office Meme


The I Dare You Meme


You can find a great deal more here and even make your own

A very funny tool indeed.  Imagine if you used a meme in your brand campaign.
Something for you to think about right?

What is your favourite meme?



Yours in Social


Fred Felton
Digital & Social Media Strategist & Trainer
Falconscove
A Digital Media Agency
Digital - Social - Advertising - Branding - Copywriting 
email falconscove@gmail.com







Wednesday, March 13, 2013

5 Social Media Strategy Tips For Your Company and Brand


Greetings Dear Readers

This week I am looking at Social Media Strategy.

Do you have a social media strategy for your company or brand?

Here are 5 tips to help with that:

Where do you want to be?

Think this through carefully.
Here are some places you can be:  Twitter, Facebook, Pinterest, YouTube, LinkedIn
The choice is yours.  Now perhaps you only want to be on one or perhaps you want a mix of
the social networks.

If you are a personal trainer you might like Twitter.
If you are a music band you might like Facebook and YouTube.
Do you have beautiful pictures to share?  Then perhaps it is Pinterest.
Are you more business inclined, then have a look at LinkedIn.

How much time do you have to do this?

If you are a one man band you might like Twitter with it's instantaneous impact.  You can keep
track of your tweets and look for opportunities in a fast, snappy way.

Who will do this for you?

Will you do it yourself?  Appoint someone to do it?  Hire an agency?
Perhaps you should have a social media manager or agency do your social media for you.
These are some of the decisions you have to take.

Think through what you post!

Avoid just posting without any strategy.  When you start out, first have a look at companies
that are doing it right.  What are they doing right?  How are they doing it?  What is working for them?
Learn from all of this when you start to post.

Listen and Reply.

One of the most important things to do is to listen to what your clients and prospective clients do and say.
What are they posting on your wall?  How are they commenting?
Most importantly remember to reply and remember to reply promptly.

These are just some tips to help you along the social media highway.

If you would like help with your social media strategy for your company or brand
email Falconscove on falconscove@gmail.com to find out more.


Yours in social

Fred Felton
Digital & Social Media Strategist
Falconscove
A Digital Media Agency
email: falconscove@gmail.com






Tuesday, March 13, 2012

5 Ways To Market Your Event Using Social Media During The Event


Greetings Dear Readers

This week I am giving you 5 ways to market your event using social media during the event.
I am just back from doing a writing workshop with Speaker and Publisher Robin Jackson and
I thought I would share some tips for you on how to use social media to market your event during it.

Sure you have done all the hard work to market it before the event.
During the event is another story.  If you do it right more people will want to come to it next time.

Here are 5 tips to help you get started.

1.  Check in using Foursquare


A great way to create awareness is to use Foursquare to check in to the venue and tell people
why you are there. Include a hashtag as well, we used #IPW.  Make sure your Foursquare
is linked to Twitter and Facebook and even your BBM so you can reach many more people with it.

2.  Use a hashtag and be consistent with it


During the event use the same hashtag.  Do not veer away and use other hashtags.  Decide
beforehand what your hashtag is and stick with it.

3.  Use pictures


People love visual images of events so do not be shy, take some pics of the venue, of the
speakers, of the guests, of what is happening and upload them to Twitter, Facebook, Flickr
and Instagram.

4.  Tell people what is going on


Now your Tweeps will love you for this, so try and Tweet now and again all the great
things you hear at the event and smart advice you hear.  Share it with your Tweeps
and with your friends on Facebook.

5.  Try a live blog


You can even get someone to blog live from the event and create even more awareness.
Use the blog Tumblr and if you are more hands on with a mobile use the app for tumblr
and blog from your mobile.

So there you have it.  5 ways to market your event during it.  Hope you use them in the future
and tell me what you experienced.

Do you have any other tips to market your event using social media?


Fly high, Fly free


Fred Felton
Social Media Engineer & Speaker & Trainer
Falconscove
A Digital Media Agency
'Social Media Is Our Biz'
email: falconscove@gmail.com




Tuesday, February 28, 2012

#SocialMedia Advice By Musicians For Musicians


Greetings Dear Readers

This week I had the pleasure of interviewing some musicians and I asked them how
they use social media to market their music.

Let's hear what they had to say.

Leee John


This musician was far ahead of others and in the 90s he already set up his
website.

Check it out at www.leeejohn.com

From there you can find his links on Twitter, Facebook and MySpace

He suggests you build up a huge database of leads and fans.
He sees Facebook as a way to interact with fans.
Twitter is something you check while you are walking on the beach.

The Village People


They use both Twitter and Facebook but use
Facebook more to interact with their fans.

I attended a concert they were at and noticed how live on stage they took a picture
of the audience and posted it directly to their Facebook page and announced to the
audience to check out their Facebook page.  A wonderful concept.

Take a look at what they do on their Facebook page.

http://www.facebook.com/pages/Official-Village-People/202364961024

The band also manages their Facebook page themself.

You have to be in the social media world or otherwise you are nowhere.

Nik Kershaw


He likes Twitter and sees it as a good tool.
Interact with him @NikKershaw on Twitter.

Rick Astley


Another Artist that uses Twitter.  You can find him on @rickastley
He also has a radio show and chats to interesting people on it.

Well hope you learnt some social media tips from the masters.

If you would like to read more about them and a review of the concert they were in
read all about it on Umhlanga Life.

http://umhlangalife.blogspot.com/2012/02/interviews-with-famous-musicians-and.html


Fly high, Fly free


Fred Felton
Social Media Strategist & Speaker
Falconscove
A Digital Media Agency
'Social Media Is Our Biz'
email: falconscove@gmail.com

email us to book Fred Felton for a talk or training workshop on Social Media








Sunday, September 4, 2011

What is a Tweetup?

Hello there readers, today I shall be concentrating on Tweetups and giving you some tips on them.
Last week I was involved in organising a Tweetup and while I was doing it I got a lot of enquiries about
Tweetups, what are they?  What's a Tweetup?  etc etc.

So here is some help for you who do not know what a Tweetup is.

What is a Tweetup?
A Tweetup is a meeting of people from Twitter who meet in a social gathering to meet the people
they Tweet to.  Sometimes it is just a social gathering and sometimes speakers are organised,
prizes are given and creative games are played.

How do you organize a Tweetup?
The easiest way is to use something like twtvite.com - www.twtvite.com
The interface is pretty easy and you can share it on many social networking sites.
Then get the word out early and share it with all your friends and the people you would like to see at the event.

Keep promoting the Tweetup?
Keep telling people in the area about it so if you are having it in Durban, use the hashtag
#DBNTweetup or #DurbanTweetup or #Durban so people can see it when they search for tweetups.
Have it at a central venue and choose a good time to meet.

Start early
Start promoting the Tweetup early so that you can get awareness of the event and tell people on Facebook and  other sites about it also.

At the Tweetup
Have a host or MC and their job is to make sure the Tweetup is setup, food and drinks are ready if necessary and the venue is ready.  The host should also greet the people as they enter and ensure that everyone has a good time.

There you go, that should help you on your way to starting your own Tweetup.
No matter where you are on this planet you can start a Tweetup.

So what are you waiting for?


Fly high, Fly free

Fred Felton
Speaker - Social Media Consultant
Falcon's Cove Consulting
email: falconscove@gmail.com
cell: 076-977-5788

call or email to book Fred for a talk or workshop on social media countrywide.













Thursday, July 14, 2011

Interview with Durban Entrepreneur Fiona Wainwright Publisher of Coffee News Bluff & Surrounds

Greetings Bloggers & Readers

Today we are starting a new section where we will be interviewing famous Business Personalities 
from all over.  Look out for some more in the next few months.

For our first one we will be interviewing Fiona Wainwright.
She is a Entrepreneur and Publisher of the Coffee News Bluff & Surrounds Publication.



We asked her 10 questions, let's see what she has to say.  

1.  Where were you born?

 I was born in Sunnyside, Pretoria and lived there for almost 8yrs before moving to sunny Durban and have been here ever since.

2.  What encouraged you to become an entrepreneur?

I was looking for a business that I would be good at, could work from home, set my own hours and still be able to go out and meet new people.  Networking is a big part of a successful business and working for myself allows me the freedom to do a lot of networking and enable me to grow my business successfully.

3.  Tell us about Coffee News?

Wow...... Coffee News has an amazing concept.  It is a free, weekly paper and is a franchise which started in Canada in 1988.  It very quickly spread to all over the world with it being published in 50 countries and in 7 different languages.  We distribute from restaurants, coffee shops, take aways and waiting areas of businesses.  It is the worlds largest restaurant publication.
 
It is printed on an A3 creamy yellow paper, is printed double sided in black only.  Coffee News is entertaining, with amazing facts, interesting trivia, comical stories, horoscopes, competitions and a special "What's Happening" column for local events..... something for everyone.
 
We also advertise solely one business per business category which means that competitors are locked out.
 
4.  Your advice to other entrepreneurs and salespeople in the world

It takes a lot of hard work to start your own business.  The trick is to persevere and stick with it, market yourself properly and widely.  Do not give up because at the end of the day you will reap the benefits of your hard work and make it all worthwhile.  
5.  What do you do for fun and to relax?

It's quite simple actually.  To relax I love going to the beach and watching the sea.  I like taking time out to go for a weekend away to a beach resort or somewhere close to the sea.  The sea is so mesmerizing and washes all ones troubles away.
 
For fun, I love to dance.  It helps to motivate the body and mind to carry on and it's good exercise to.


6. What happens in the day in the life of a publisher of Coffee News 

Each day is different but in a week, I go from putting an edition together, to meeting with prospective advertisers, to networking and compiling adverts, which plays a huge role in a successful Coffee News, as they have to be structured correctly for each business.  Delivering Coffee News to all the distribution outlets is a big part of the week too.  It is great to catch up with all the restaurant and coffee shop owners.  It is very important to have a good relationship with them.  You never know when they will through some business your way.  
7.  Are you a member of any networking groups?  If so which one's?

Yes, I belong to two different networking groups.  On a Tuesday I meet up with the members of our BNI Chapter (Business Networking International) for a breakfast networking meeting.  BNI is an international networking business which helps people grow their businesses through referrals.
I belong to another networking group which is called BBA ( Bluff Business Alliance).  There we also network and pass referrals.  We are also aimed at improving the Bluff, making our status known and helping out the charities on the Bluff.  At the same time we help each other grow their businesses.  With both groups, it is like having breakfast with your friends at the same time as giving each other business or referrals.

8. What makes a good advert?

A good advert is one that stands out and attracts the readers attention.  We do that by using eye catching graphics, a good catch phrase, a solution to their needs and if possible we offer a discount too.
9.  Do you also design adverts and business cards and if so what does that entail?

Yes, I design the adverts myself.  This is where my creative side comes into effect.  I just love being creative and in today's age of technology, it seems this is the way to do it.  It is the same for the business cards that I design as well.  It just gets the creative juices flowing.  The business cards are a side line that I provide which includes designing the business cards and having them printed all at one cost.  Of course, I put together a few drafts of both adverts and the business cards for the client to choose from and once I get the go ahead then I can proceed to complete the job.  It is all very exciting and rewarding.

10.  A little birdie told me you also do photography tell us about your love for photography, what pictures do you take?

Hahaha...... I wonder who told you that? Yes, I love photography.  It is absolutely exhilarating to see what you can capture in a single photo.  I have loved photography since my school days but never followed dream as the equipment at that time was too expensive and you needed your own to take courses in photography.  I have since been able to set myself up with a very good SLR digital camera.
My favorite topics to photograph are wildlife and still photographs.  I love the concepts you can come up with and the amazing colours one can achieve too.  I also enjoy photographing people as there are so many different expressions one can pick up and also so many different angles one can capture too.

Well that was a very interesting interview Readers.  What an inspiring lady.

Well if you need any advertising or business cards you sure know who to call.


Coffee News is also on Facebook so why not visit their Fan Page and Like It 
Just click on the link here -   Coffee News Bluff & Surrounds

Fly high, Fly free


Fred Felton
Falcon's Cove Consulting 
Keynote Speaker - IT Consultant - Biz Analyst
email: falconscove@gmail.com
cell: 076-977-5788
twitter: @fredfelton

email him for one of his Social Networking Seminars or Talks which he does countrywide