Showing posts with label hashtags. Show all posts
Showing posts with label hashtags. Show all posts

Thursday, December 17, 2020

5 Social Media Trends for 2020

 

By Fred Felton

Dec. 17, 2020

It’s been quite a year and one thing 2020 has taught us is that nothing can prepare you for the unexpected.

                                                Image by Engin Akyurt from Pixabay

Covid-19 has resulted in a whole new form of language terms that we now use in our daily lives. It has also changed the way we conduct ourselves daily.

Along the way during this year we have picked up some new trends and hashtags that have landed in our dialogue box. We use them almost daily now.

Here are 5 of some of the biggest trends/hashtags that people use in their daily lives:

COVID-19

Depending on which format you use it comes in various shapes and sizes from COVID-19 to Covid-19 to the stripped down version C-19. I have even heard it called ‘The Covid’.

CORONAVIRUS

Once again it comes in different shapes and forms from coronavirus to corona and even rona.

SOCIAL DISTANCING

The term used to designate how far we should stand apart from each other. I have seen some people stand 2 metres behind others in shops but this is another term which has popped up this year. It refers to one of the protocols that people should adhere to if they want to avoid the virus.

FACE MASK

A term we now use to describe that piece of material we put on our face to protect us from the virus. Not only has it changed the way we do things it has also become somewhat of an essential fashion accessory.

REMOTE WORKER

Now this is a term that most people who work online are quite used to. However for the rest of the world they very soon became acquainted with it if they wanted to work this year. With it came such wonderful concepts as Zoom Meetings and the familiar phrase ‘You’re on mute’.

There are many more interesting words and phrases that have popped up this year but one thing is for sure 2020 will be a year that many people remember.


Wednesday, May 8, 2013

5 Tips On How To Use A #Hashtag


Greetings dear readers.

Over the last few weeks I have been at quite a few conferences and next week
I will be at two as well.  At conferences they normally use hashtags to
create awareness of the conference and brand.

Hashtags are those words with # in front of them.  This is done to help with
search and to help it trend on places like Twitter.  Have a look at the top
Trending topics on Twitter and you will get the idea.
Now there is a right way and a wrong way to use the #hashtag

Here are 5 tips on how to use the #hashtag

1.  Choose a unique hashtag

When you choose a hashtag for your event choose one that is unique and make it your own.
Something that represents your brand or conference.
An interesting one in South Africa right now is #TBD2013

2.  Avoid making it too long

Nobody likes using a long hashtag.  Why?  Well it takes far too long to type out
and #AintNobodyGotTimeForThat

3.  Consider where you are having the event

If you are having an event in a specific city maybe add the name of the city to your hashtag.

4.  Listen to how it sounds

Once you have a hashtag play around with it, listen to it, ask people to say it, what sounds good,
what sounds catchy.  Once you find it that is your hashtag.

5.  Try not to confuse the issue

Now once you have a hashtag make sure to announce it.  So on Twitter you might want to send
a tweet out saying the official hashtag for our campaign is #xyzbrandevent

Make sure you do not change it.  Try not to play around with it.  Stick to it.  Remind people as well in all your press releases what the hashtag is.

Well that should help you on your way for to finding the perfect hashtag for your brand or event.


Yours in social

Fred Felton
Digital & Social Media Strategist & Keynote Speaker
Falconscove
A Digital Media Agency
email - falconscove@gmail.com
Twitter - @fredfelton
#FredFelton

Related articles
Enhanced by Zemanta