Wednesday, September 14, 2011

What Are You Waiting For?

Good day Readers.

This week we have an interesting topic.

What Are You Waiting For?

Well, dear reader, what are you waiting for?

Are you sitting there in your boring job wondering what you are doing there?
Do you have some sort of talent, something that you are good at?
Well, what are you waiting for?  What's stopping you?
Make a plan and go to it.  Focus on your talent and start doing what you love doing.
Whether it is acting or starting up that advertising business or even writing that book.
Get cracking and work on making that dream a reality.

Here are 5 tips to get you started.

1.  What are you good at?
The first thing to work on is to discover what you are good at?
What one thing could you do for no money?  What is easy for you to do?
What comes naturally to you? What do you love doing?  Answer that and
you are on the way.

2.  Formulate a plan.
Now that you have discovered what you love doing form a plan to succeed.
Work on achieving certain goals in 5, 10 and 20 years from now.

3.  Surround yourself with positive people.
When you start out you will always find people who will say you will not succeed.
So instead only surround yourself with positive people who will help you on your way.

4.  Find a mentor.
Find a mentor who is a success in your chosen career path.  Meet with them weekly or monthly
if you can and pick their brains ask all the advice you need and bounce idea's off them and listen to
what they have to say.

5.  Focus.
Focus on your chosen path and let nothing stop you from achieving what you want to do.

Well, what are you waiting for?


Fly High, Fly Free


Fred Felton
Speaker - Social Media Consultant
Falcon's Cove
A Digital Media Agency
cell: 076-977-5788
email: falconscove@gmail.com

email or call to book Fred for a talk or seminar.

Join our Facebook Fan Page -  Mr Motivator


Thursday, September 8, 2011

Social Media Breakfasts Coming To Durban

Good day Readers.

If you look at the top of my Blog you can see that something big is arriving in Durban.
Yup @Jodenecoza is coming to Durban and she is doing Social Media talks with me.

We are hard at work at FalconsCove to make sure this is one of the best Social Media
Breakfasts ever.  Jodene does talks around the country and she is currently doing
her #socialiseme breakfasts around the country and now it is Durban's turn.

Here is the press release hot off the press so to speak!


Social Media – how to make it work for you and your brand
Facebook, Twitter, Blogging, Foursquare and the latest Google+– this is what everyone is talking about at the moment. People are spending time writing blogs and uploading pictures on Facebook, brands are communicating with their consumers through Facebook updates and Tweets and freedom of speech has hit an all time high. It is obvious that the transition from traditional media to digital media is in progress and it is important that we embrace it now otherwise we will be left behind.
Many individuals, organisations and brands are scared to be active on the variety of social media platforms. And in an online world where there are a great number of formulas that can grow an online presence, not many suppliers of the formula can prove their benefits. And we often find that South Africans take an American formula and apply it to the online world we live in. We often forget how important it is to consider the online psyche in South Africa and adopt this to an individual’s or company’s brand.
Jodene, the co-founder of Lifeology, blogger and social influencer, has identified the need to teach South African individuals and brands why it is important to have online presence. “While there is an abundance of technical support out there and many people can answer the “how to” of socialising yourself, I aim to tackle the reasons why it is important to be online and how to align the needs of the brand with the platforms while showing the best way to use them,” says Jodene. As a blogger and social influencer, Jodene has learned the fearless approach to socialising a brand online and strips away the rules of online media, guiding you to allow the personality of your brand to stand out in the online platforms.
This was the reason “Social media Breakfasts with Lifeology and Falcon’s Cove” came to be. “Socialise Me is a unique product because it incorporates the tools and first-hand experience they used to grow their social media presence and these breakfasts will explore the different aspects of their approach,” says Jodene.
Who should attend these breakfasts:
·         Entrepreneurs and business owners who want to promote themselves and their business online
·         Marketing managers who seek to understand and harness the power of a social media campaign for their company
·         Website owners who need to increase the traffic to their website/blog
·         Groups, clubs and community based organisations looking to build a membership base
·         Independent professionals who want to grow their referral and client networks
“It is easy to dismiss the importance of social media and networking, but it has never been as important for individuals, brands and organisations to embrace this new style of communication. If we make sure we are doing it properly from the get go, it will pave the way to success,” concludes Jodene.
The cost per person is R500.  There will be two breakfasts on Tuesday 20 August 2011 and Wednesday 21 August 2011. .   Time: 8h30 for 9am. The event will be held at Hirsch’s, 5 Royal Palm Avenue, Umgeni Business Park.  (Next to Hyundai, near Makro)

For more information or to book contact Fred by e-mail falconscove@gmail.com
Or Cell: 076-977-5788

About Jodene and Lifeology:
Jodene is the co-founder of Lifeology, a life awareness and people development company encouraging courage, consciousness and a sense of humour. They focus on highlighting the understanding that taking responsibility of our own lives is so impactful that it can change the world. As a life achievement facilitator, social media butterfly and through her daily blog, Project Me, along with her years of online presence, she has established herself as a social influencer who assists individuals and companies in understanding the power of being present on social networking platforms. Some of her achievements including blogging daily for over 560 days, she has hosted the Mashable International Social Media day event at the Crowne Plaza Johannesburg as part of 1400 events worldwide and she has been a guest on SAFM and Radio 2000 as a prominent South African social influencer.
About Fred and Falcon’s Cove
Fred is the owner of Falcon’s Cove, a digital media agency which markets companies and brands online as a way for clients to get extra customers and to create brand awareness.  He also does social media talks and workshops around the country including talks on Twitter, Facebook, Linkedin, Youtube, FourSquare, Blogging and how to use social media for your business. 
He has helped out the Durban Chamber of Commerce with Social Media Consulting and has a widely read blog.  He also runs a online giftshop, Falcon’s Cove Gift Shop

Please bring your business cards as there will be a lucky draw afterwards.

To create awareness of this event please start using the hashtag #socialiseme before the event and during the event.  We encourage people to Tweet during the event using this hashtag.
When you arrive at the breakfast please check in using FourSquare.

Please feel free to pass this on to friends, family and business colleagues who you think might need to attend this breakfast.


Well hope to see you at one of the Breakfasts Dear Readers.

Fly High, Fly Free

Fred Felton
Speaker - Social Media Consultant
Falcon's Cove 
A Digital Media Agency 
email: falconscove@gmail.com
cell: 076-977-5788

email to book for our Social Media Breakfasts happening this month in Durban!
Join our Facebook Fan Page: Social Media Breakfasts   










Sunday, September 4, 2011

What is a Tweetup?

Hello there readers, today I shall be concentrating on Tweetups and giving you some tips on them.
Last week I was involved in organising a Tweetup and while I was doing it I got a lot of enquiries about
Tweetups, what are they?  What's a Tweetup?  etc etc.

So here is some help for you who do not know what a Tweetup is.

What is a Tweetup?
A Tweetup is a meeting of people from Twitter who meet in a social gathering to meet the people
they Tweet to.  Sometimes it is just a social gathering and sometimes speakers are organised,
prizes are given and creative games are played.

How do you organize a Tweetup?
The easiest way is to use something like twtvite.com - www.twtvite.com
The interface is pretty easy and you can share it on many social networking sites.
Then get the word out early and share it with all your friends and the people you would like to see at the event.

Keep promoting the Tweetup?
Keep telling people in the area about it so if you are having it in Durban, use the hashtag
#DBNTweetup or #DurbanTweetup or #Durban so people can see it when they search for tweetups.
Have it at a central venue and choose a good time to meet.

Start early
Start promoting the Tweetup early so that you can get awareness of the event and tell people on Facebook and  other sites about it also.

At the Tweetup
Have a host or MC and their job is to make sure the Tweetup is setup, food and drinks are ready if necessary and the venue is ready.  The host should also greet the people as they enter and ensure that everyone has a good time.

There you go, that should help you on your way to starting your own Tweetup.
No matter where you are on this planet you can start a Tweetup.

So what are you waiting for?


Fly high, Fly free

Fred Felton
Speaker - Social Media Consultant
Falcon's Cove Consulting
email: falconscove@gmail.com
cell: 076-977-5788

call or email to book Fred for a talk or workshop on social media countrywide.













Wednesday, August 24, 2011

Midlands Literary Festival

Welcome To Another Entry Dear Reader.

This week I am looking at the Midlands Literary Festival.

From Friday 26th August 3pm - Sunday 27th August the Midlands will be alive with the sound
of ..... typewriters.  That's right readers, writers and book lovers will be descending on the
Midlands Meander to visit the Writing Festival with a wonderul line up of speakers.
There will also be a fantastic art exhibit.

The event will be hosted at Yellowwood 1 Shafton Road off Karkloof Rd, Howick.
For details contact Sandra Murphy on sandra@yelowwood.co.za

For those of you with Twitter you can also keep in touch with Nikki Tilley
on @MidlandsMeander for details.

The Midlands Meander also has a Facebook page and you can keep updated there.

The line up of speakers looks mouth watering.
Here are some worth going to.
Bruce Fordyce
Dr Ian Player
Sifiso Mzobe
Dan Retief
Judge Chris Nicholson
Mandy Wiener of Killing Kebble fame (Twitter @MandyWiener)
Scott Couper
Shaida Kazie-Ali
and many more I am sure.

I will be at the Festival and will be keeping you all updated via Twitter and look out for a future blog
on my experiences.

It all promises to be a wonderful Literary Event For The Midlands and for KZN.

If you love books, writers and art then this is the event for the weekend.


Fly high, Fly Free

Fred Felton
Falcon's Cove Consulting
The Digital Media Agency
'Social Media Is Our Biz'
Speaker - Social Media Consultant
email: falconscove@gmail.com
twitter: @fredfelton

Email or Tweet Me to book me for a talk, workshop or seminar on Social Media


Thursday, August 18, 2011

10 Tips On Social Media Marketing For An Event

Hi Readers

This week was an interesting one in my life and I shall remember it for a very long time to come.
My Company was asked to help the Durban Chamber Of Commerce with Social Media Marketing
For Their Event At The Elangeni Hotel.  It felt a bit like it must have felt for the people who invented the wheel.     There I was sitting with @NazareenE and @immedia tweeting away and sending off status updates for the event featuring Alec Hogg.  Questions were even asked from Cape Town and the event created much interest in the Durban Chamber.  I think the CEO has to be thanked for embracing social media into the Chamber.  A truly wonderful initiative for them.  While I was there I came up with some tips that anybody
or any company can use to market a event using Social Media.  So here are 10 tips
courtesy of Falcon's Cove:

1.  Setup a invite or event on Facebook, Linkedin and Twitvite


A good way to start is to make an event on Facebook, Linkedin and Twitvite and many other social media sites.  The aim is to create awareness for your event or brand launch.

2. Check in using FourSquare


A great tool to use is FourSquare and you can check in at the event to create awareness of where you are, if you are a whole bunch of people encourage all of them to check in at the event.

3.  Use a # hashtag


A good tip is to also use a hashtag to create awareness of the event the one we used was #alechoggDC
you can use one for your brand or event as well so whenever you tweet include that hashtag.

4.  Twitpic or Locerz 


Use some sort of photo uploading site like twitpic or Lockerz to upload pics from the event to make
it a interactive, visual event.  People love seeing what is happening at a event.

5. Tweet valuable insights 


If you are at a talk Tweet some valuable tips that the speaker says and don't forget to credit them or
use the hashtag.   Add your own comment as well.

6.  Meet people at the event


Go around the room and interact with people and introduce yourself and Tweet about who you meet and where they are from.

7.  Connect Linkedin


Connect your Linkedin account to your Twtter account so your tweets can be seen on Linkedin also.

8.  Connect Facebook


Connect your Tweets to Facebook using a mobile tool like UberSocial.   Therefore your Facebook
Fans can also see what is happening.

9.  Use Twitvid and YouTube


You can also use your mobiles camera to take videos and upload to Twitvid and YouTube to create
further awareness.

10.  Write a blog about it 


To create event further awareness you can even write a blog entry about it using Blogger or Posterous or Wordpress and just email your blog entry as you write at the event.

Fly high, Fly free


Fred Felton
Speaker - Social Media Consultant
Falcon's Cove Consulting - The Digital Media Agency
'Social Media Is Our Biz'
email: falconscove@gmail.com
cell: 076-977-5788

call or email to book Fred for a talk, workshop or seminar on Social Media









Wednesday, August 10, 2011

The Good side of Social Media

Greetings Readers this week I have an interesting blog entry on Social Media.
Enjoy.

This week has been an interesting one in the World.  In particular England.
We have seen how some people have managed to get together using social media sites
and messaging apps for the intention of causing a riot.

Not a very good use of social media.

However social media is just a implement and you can use it for good or for bad.
On the other side of the coin you have some wonderful Tweeps who have setup a twitter
account called @riotcleanup

This resulted in many people getting together to clean up the mess caused by the riots.

So do yourself a favour and use social media for good.  These people did.

Fly high, Fly free

Fred Felton
Falcon's Cove Consulting
'Social Media Is Our Business'
Speaker - Social Media Marketing & Training
email: falconscove@gmail.com
cell: 076-977-5788

Call or email to book Fred for a talk or social media seminar

Tuesday, August 2, 2011

Book Review Coffee at Little Angels

Welcome Dear Reader

I have been asked to review a new book 'Coffee at Little Angels.'



So sit back and enjoy this review and a little info on the Author Nadine Rose Larter.

Coffee at Little Angels has possibly one of the best opening lines I have read in a long time.  Straight away it sets you up for an enjoyable read.  It is written in a fresh style and is such a wonderful book.  It's wonderful to see a new South African Writer on the scene.  Watch out for this one She is going places.

Coffee at Little Angels is set in a placeless setting so that it is suitable for any location in the world.
You are introduced to Phillip, Sarah, Kaitlyn, Caleb, Maxine, Grant, Melanie and Josh who were all school mates.  A tragedy reunites them together and they return to meet each other again.   The author examines how  they deal with death and their own ignored demons.   These friends try to rekindle their friendship and have a reunion of sorts.

Everyone has had a band of school friends so everyone will relate to this book.

Wonderfully written with a surprise around every corner.  The perfect book for any season. I can see many people curled up by the fireside reading it or sitting in a corner of the balcony enjoying a summer day.
You can be sure there will be many people taking this book with them on holiday.  The perfect beach read and the perfect holiday book.

And just what does Little Angels stand for?  Ah to find that out, you will have to read the book.

A very impressive read.

Now let's learn a bit more about the Author shall we.



Nadine Rose Larter was born in a small South African town called Molteno in the heart of the Karoo.
After High School she moved to Port Elizabeth where she stays with her son, fiance and two step children.
She describes herself as a free-spirit, she spends most of her days writing or thinking about writing.

She has always been writing from poems and short stories when she was young to diaries later on in her life.
She chose to self-publish this book simply because she felt like taking control of her own future.
Nadine wrote Coffee at Little Angels after a high school friend of her's died in a car accident.

She wrote the book with no proper nouns or full names or town names so that anybody who picks it up
can identify with it.

Nadine writes regularly on these websites:

Passing the Open Windows
http://www.passingtheopenwindows.co.za

The Katalina Playroom
http://katalina.co.za

The Poetry Project
http://www.thepoetryproject.co.za

The Writers Club
http://www.thewritersclub.co.za

Details of the book and where you can get it:

Title: Coffee at Little Angels
Author:  Nadine Rose Larter

Official launch date: Late August 2011 for print copy

Ebook copy available on The Katalina Playroom Website: http://katalina.co.za/?p=387

Ebook will also be available on Amazon, Barnes & Noble, iBookstore and Sony Readerstore

Contact details for Nadine Rose Larter

Twitter:   @nayes1982

Facebook:  http://www.facebook.com/nayes


Well I hope you enjoyed that book review and a brief insight into Nadine Rose Larter.
Buy her book Coffee at Little Angels why don't you ;)


Fly high, Fly Free


Fred Felton
Falcon's Cove Consulting
email: falconscove@gmail.com

Speaker - Social Media Consultant - Biz Analyst

Email if you would like to book Fred for one of his Social Media Talks or Training Sessions